After doing a fair amount of websurfing the idea came into my mind that the viewpoint of Howard Rheingold is a very optimistic idea of the small person voicing his/her opinion and actually getting heard. Alan Moore agrees with this in many cases as he even writes an article in his website. However, Mr. Moore's job is quite the opposite as he works on advertising. What advertising is better than the huge corporate multi-national company? In its essence the exact opposite of what Mr. Rheingold believes. Below are a few examples.
Rheingoldian Communication:
"YouTube War" in Iraq
NYC's real problem
For just an instant in time these works are revered as something more than just what they are. They become famous for that moment and by association those authors claim fame.
Moore Advertising:
Get to know Kelly Clarkson
Now you have the ability to know Kelly Clarkson!!! OMG!!! You get to be personal friends with somebody uber famous like Kelly Clarkson
You Witness News (Yahoo)
Now's your chance for Yahoo! to capitolize on your hard work in capturing interesting events!
Hopefully the satire is clear, but to elaborate. These power of local forums and gorilla marketing run deep. There are various degrees and the ability for huge icons to feel so close you can touch them is another. I think it's an interesting juxaposition between that of optimist Howard Rheingold.
The thought process as seen on my sketchbook January 17th, 2007:
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